Yeah, we feel the same way. So we had an idea to help save the Earth, one smile at a time. There will be plenty of sacrifices along the road to a healthier planet, but using a nice hefty toothbrush need not be one of them. We designed the flo product line to be functional and beautiful. We use earth friendly materials in our designs. Our toothbrush handles and heads are biodegradable, and our bristles are made from charcoal infused nylon. There are plenty of bamboo toothbrushes out there, so if you don't like ours, try someone else's - but do give one a try. When millions of people take small steps - they become giant.